Marketing & Social Media Content Creator

Bracebridge, ON

Job Description

At Bud Heaven, marketing is about understanding the licensed retail cannabis environment and the people within it — and building awareness about how our products/services can satisfy their needs. We’re looking for a  seasoned marketing manager to join our team. Our ideal candidate has experience developing and executing both email and social media campaigns, and will be comfortable with day-to-day as well as long-term strategy, thriving with tight deadlines and changing needs of marketing in the cannabis industry. If you are interested in the rewards & challenges of building a cannabis brand, we want to hear from you.

Objectives of this Role

• Establish and develop email and social media marketing plans with specific objectives across different channels and segments, targeting various customers
• Drive the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create, maintain, and conduct analytics reporting to extract key insights for future campaigns and go-to-market strategies, complete with proposals and recommendations on tactics
• Utilize email and performance marketing to design, test and evolve customer building tactics.

Responsibilities

• Working with the senior leaders in company, develop creative briefs and guide creative direction to meet objectives for public-­facing communications, including print, digital, and video assets
• Conceptualize and execute on multi-channel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging across all channels 
• Managing all communication on social media and inbound social media inquiries on all platforms(e,g. Facebook, Instagram & Twitter)
• Analyse customer purchases and create marketing communications on a direct to customer basis
• Manage content and updates for customer and internal touch points, participating in events, documenting business processes, and providing additional support
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to senior leaders about marketing programs, strategies, and budgets
• Managing and maintaining promotion calendar  

Required Qualifications:

• Excellent written and verbal communication skills
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Experience with marketing automation and CRM tools

Preferred Qualifications:

• Bachelor’s degree in marketing, business, or related field is not required but would be considered a strong asset
• Proficiency with online marketing, email and social media strategy
• Proven experience using customer management applications and networking platforms
• Willingness to learn about the legal Cannabis industry
• Established press and media contacts in the Muskoka Region
• Knowledge of WordPress for adhoc changes to our website would be considered an asset

Compensation:

• To be determined